Xiamen ANJA display system Co., Ltd

Professional manufacturer of retail furniture and shopfitting

How do the optical shop showcases win from the details?
- Oct 12, 2018 -

How do the optical shop showcases win from the details?


Acrylic Desktop Sunglass Holder Eyeglass Display.jpgWe know that the overall sense of a storefront can provide customers with an orderly and complete shopping experience. This overall sense is based on the unilateral effect of the material, color, size and shape of the showcase, as well as between the showcase and the merchandise. The degree of fit and harmony, the match between the showcase and the store's entire space.

Today's optical shops have slowly separated from the era when optical products are only displayed in the counters. They began to use the open display method to bring consumers closer to the goods, thus giving customers a greater freedom of experience and changing. In the past, I personally sold a service that disgusted customers. Therefore, some of the more open optical shops have been sought after. There is no glass window to block, and the glasses that can be reached by hand can be worn at will, so that customers can feel relaxed.

The layout and design of the showcase are generally related to the consumer's consumption habits, and can be innovative, but it can't over-examine the consumer's experience. The too fancy design can not only improve the image inside the store, but also give customers a messy impression. The style positioning of the showcase is also a direct representation of the style of the optical shop in the customer's mind.

Through the decoration, the optical shop can get more and more reasonable display space, which is convenient for consumers to choose, thus promoting the opportunity of transaction. Even the best products are also rendered according to the environment and the necessary effects. This is the so-called packaging effect, which enhances its value.